Today’s chosen theme: Video Marketing Ideas for Business Consultants. Step into a practical, story-rich playbook that helps advisors attract ideal clients, build credibility on camera, and turn helpful videos into conversations, consultations, and measurable outcomes. Subscribe and share your niche to get tailored ideas in future posts.
Define Your Consulting Video Strategy
Focus on one segment, like mid-market SaaS operations leaders or clinic owners, and one friction point they lose sleep over. Specificity sharpens scripts, accelerates trust, and ensures your video feels like a private conversation with the right decision-maker.
Define Your Consulting Video Strategy
Decide if the video should spark comments, generate discovery calls, or drive a download. Use one clear call to action, such as a diagnostic checklist, so viewers know the next step and momentum is never lost in vague options.
Name the costly symptom, heighten hidden risks with a brief anecdote, and resolve with a clear framework. This classic arc makes your expertise feel inevitable, not pushy, and positions you as the natural next step for serious operators.
Storytelling That Converts in B2B
Replace buzzwords with concrete numbers, timelines, and actions. Say “recovered two days per onboarding by removing three approvals” instead of “streamlined efficiency.” Specifics signal credibility, help viewers visualize success, and reduce the perceived risk of contacting you.
Storytelling That Converts in B2B
From Viewer to Qualified Lead
Attach a one-page diagnostic or calculator that extends the video’s lesson. Viewers who download demonstrate intent, enabling you to follow up helpfully. Invite them to comment “Checklist” to receive it, sparking engagement and making outreach feel welcomed.
From Viewer to Qualified Lead
Live sessions surface urgent questions and accelerate trust. Start with a five-minute lesson, then answer specifics. Ask attendees to drop their role and company size in chat, so you can tailor examples and follow up with context-rich recommendations afterward.
Native LinkedIn posts for buying committees
Post the full video natively with a first-comment summary and three timestamped takeaways. Tag concepts, not people, to avoid spam vibes. Ask viewers to comment with their biggest bottleneck this quarter to boost discussion and discover timely lead signals.
YouTube search and evergreen discovery
Title videos with problem-first phrases buyers actually type, like “reduce churn onboarding playbook.” Add chapters, keyworded descriptions, and a pinned comment linking to your diagnostic. Over time, evergreen content compounds and introduces you to buyers outside your immediate network.
Shorts, audiograms, and carousel recaps
Cut three short clips with punchy hooks, export an audiogram for commuters, and design a simple carousel summarizing steps. Cross-post with platform-native captions. Ask followers to save the post for later implementation, signaling algorithms and helping future you, too.
Lean Production for Busy Consultants
Outline four scripts, set a 15-minute timer per video, and record back-to-back. Imperfect but clear beats polished and rare. A weekly ritual creates momentum, and audiences reward consultants who show up reliably with useful, no-fluff insights.
Measure, Learn, and Optimize
Watch where viewers drop. If retention dips early, open with a bold, problem-first sentence and a simple promise. Small adjustments—like naming the audience in the first line—can lift watch time and signal platforms to recommend your content more widely.
